Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Aol Inc. (AOL) reported a better-than-expected Q4 profit and said its revenue also topped estimates.
• Burger King Holdings Inc. (BKC) higher Q2 earnings topped analysts' estimates but same-store sales fell.
• Clorox Co. (CLX) higher Q2 earnings beat expectations and it lifted its full-year earnings guidance.
• Comcast Corp. (CMCSA) Q4 earnings more than doubled and beat Wall Street expectations, but shares fell.
• Gap Inc. (GPS) shares jumped after it forecast earnings above analysts' expectations, boosted by January sales.

This week brought earnings results from three pantry stocks -- Clorox Co. (CLX), Kellogg Co. (K) and Unilever (UL). While Clorox's strong second-quarter earnings beat the consensus estimates of analysts polled by Thomson Reuters, Kellogg's lower fourth-quarter earnings fell short of expectations, and Unilever's earnings fell as well.

Clorox said net income totaled $110 million, or 77 cents per share, up from $86 million, or 61 cents a share, a year earlier. That was a penny per share better than the Street view. Revenue climbed 5% to $1.28 billion. Results benefited from fears over the H1N1 flu, favorable foreign exchange rates and lower commodity costs. Clorox, whose brands include PineSol, Hidden Valley, Glad and Kingsford, also raised its outlook for full-year earnings to a range of $4.10 to $4.25 per share, which is in line with expectations.

Kellogg Co (K) is a U.S. "frugal consumer" era survivor, hence I'm obviously
reiterating my buy rating for the company's shares, first recommended on April 13, 2009, at a price of $40. If you bought K in April 2009, you're up about 35%.

Look for Kellogg's FY2010 revenue to increase a decent 4% to 6%, aided by tolerable commodity cost increases, modest pricing power, and strategic/prudent new product launches.

General Mills, Inc. (GIS), a food company that competes in the cereal aisles with Kellogg Company (K), performed well in the second quarter. The top line didn't budge too much, but the bottom line moved up 13% to $1.54 on an adjusted basis. Cash from operations really stood out. For the six-month period, over $980 million was generated from business activities. In the comparable frame, over $360 million was booked.

According to our earnings preview, the market was expecting $1.44 per share in net income. What drove the very positive results? I think you can definitely allocate a fair amount of praise to execution. But you can also credit brand power and a more favorable commodity environment as fiscal drivers.

Leggo my Eggo. No, seriously! There's a shortage on the familiar brand of frozen waffles, spurred by problems at Kellogg (K) bakeries in Atlanta and Rossville, Tennessee. The former plant saw flooding last month and had to halt production, while the Tennessee location needs extensive repairs, which has shut down several lines for the time being.

There will be a shortage of the baked good through 2010, according to reports from the cereal giant. Other Eggo-branded products, such as syrup, pancakes, and other breakfast items, will be impacted as well.

Kellogg Company (NYSE: K) is another one of those sleep-well-at-night consumer non-cyclical stocks, hence it goes without saying that I'm reiterating my Buy rating for the company, first recommended on April 13, 2009 at a price of about $40. If you purchased K at that time, you're up 15%.

Look for Kellogg's FY2010 revenue to increase a decent 4-6%, aided by tolerable commodity cost increases, and modest pricing power.

What a week it was and it is starting off with more of the same! The day before Halloween the market gets spooked. The Dow drops 200 one day, rises 200 the next, and falls 250 to close the week. Yes, financial pundits could point to meaningful stories about the dollars rise, consumer spending sagging, the recession ending and so forth to explain market reactions but there is more to it than that.

Even among the 15 positions discussed in Where should granny put $50,000? only the Vanguard Total Bond Market exchange-traded fund (NYSE: BND) and the Kellogg Co (NYSE: K) were up last Friday. Good thing I advised "granny" to put half her funds in the ETF.

TheStreet.com's Jim Cramer wonders whether the big selloff was caused by anxious managers locking in profits.

What happens if it is was mostly lock-in action? What if the big themes that everyone so feared weren't so big, and that the selloff -- so ugly, with so much damage -- was just technical and remains that way?

Besides my oft-repeated statement that I don't expect a pullback to exceed 7%, I think this market didn't make a lot of sense last week.

Here were the big themes: dollar getting stronger, causing a decline in minerals and resources; industrials faltering; recession stocks roaring back.

Consumer spending had its largest fall this year, thanks to the end of the "Cash for Clunkers" program. And, incomes were flat. No change to the money coming in and a drop in the cash going out translates to an impediment to economic recovery.

In September, consumer spending fell 0.5%, the first decline in five months and the worst in nine. Wages and salaries dropped 0.2%, effectively offsetting the 0.2% up-tick in August. The economy did grow in the third quarter of 2009, hinting that the worst recession in 70 years may be coming to a close, but the tough September suggests we still have some work in front of us.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aflac Inc. (NYSE: AFL) reported strong Q3 results, declared a dividend, and offered guidance for Q4.
• Avon Products Inc. (NYSE: AVP) Q3 earnings slumped and revenue was hurt by currency translations.
• BP (NYSE: BP) shares leaped higher after it reported better-than-expected quarterly earnings.
• Daimler AG (NYSE: DAI) reported that it returned to profitability in Q3 but warned of decreasing revenue.
• General Dynamics Corp. (NYSE: GD) Q3 earnings beat expectations and it lifted its earnings outlook.
• Hershey Co. (NYSE: HSY) posted strong Q3 earnings and expects full-year earnings ahead of forecasts.

Kellogg Company (NYSE: K) didn't need a hearty breakfast to get its stock going today (although I'm sure it had one anyway). All it needed was a reasonably healthy earnings report. Judging by how the stock is performing, I think the company got one.

For the third quarter, Kellogg saw flat sales growth. However, take out currency effects and acquisitions, and you've got a 3% expansion rate on the top line. Well, that isn't so robust, either, but let's head to the bottom line. Earnings per share came in at 94 cents, representative of a 6% increase. Not so bad, and according to Mark Fightmaster's preview, that was a dime better than what analysts wanted to see.

Before the market opens on Thursday, October 29, cereal producer Kellogg (NYSE: K) will release its third-quarter earnings. Analysts expect the company to earn 84 cents per share in the quarter, with revenue of $3.28 billion.

In the second quarter, Kellogg saw its profit increase 13%, which gave the cereal thriller reason to up its full-year forecast. Before the second-quarter report, Kellogg expected high single-digit-percentage growth for 2009; however, this was upped to 8% to 10% following the strong second quarter. In addition, Kellogg believes it will save $1 billion annually by the end of fiscal 2011. This money will then be reinvested into advertising, which could lead to more money for the company.

Let's file this under something that didn't need to happen (kind of like a Bob Dylan Christmas album) -- if the story is real. Apparently, Kellogg (NYSE: K) is planning to battle the rampant counterfeit cornflake market by individually laser etching its name into each of your cornflakes. Seriously, the Guardian quotes Kellogg's as stating, "Now you'll be able to tell your Corn Flakes from you corn fakes!"

So, is it real? It seems like a good number of bloggers feel that this is a hoax, but there are others that are covering the story like it is true news. So are we dealing with a master hoax or reality? We will find out in the coming days, I am sure, but let's treat this like it is real. Could you imagine personalized Corn Flakes? Perhaps we could call them (insert your own name here) Flakes, with your last name etched into each corn flakey little morsel. The possibilities are endless: advertising, wedding proposals, birthday wishes. Of course someone would have to read the flakes before they get soggy.

One of my wonderful friends, Ms. P, asked me for some guidance on how she might allocate $50,000 currently earning peanuts in a money market account. Though she is decades from becoming a grandmother, after a brief discussion about her financial parameters, it became clear to me that she was looking for a "granny fund."

In reality, my recommendations would be suitable, and perhaps desirable, for many passive investors as well.

The $50,000 is a portion of money Ms. P has set aside to purchase a home, which might happen in six months, but could also be pushed out further, depending on the economy and her situation. Basically, she wants to cover all her bases because she might need the money at any time and does not want to be caught short, while at the same time she would like to generate some revenue without taking any big risks.

Campbell Soup (NYSE: CPB), a familiar name at the supermarket, reported Q4 earnings on Friday. The top line wasn't so hot as sales declined 11%. There were a few factors to consider with that decline, including currency translation and the issue of there being an extra week in the previous year's comparable quarter. I'm pretty satisfied with the context management provided for the challenged revenue. Also, sales essentially matched expectations, according to our earnings preview, which isn't so bad. The bottom line, however, deserves more than a passing grade. Adjusted earnings per share from continuing operations increased 15% to 30 cents, beating estimates by four pennies.

I like it. Furthermore, I enjoyed that adjusted per-share profit for the full fiscal year also beat forecasts. And you should take a look at the adjusted gross margin for both the quarter and the 12-month period. Campbell's management was able to expand the metric, a feat indicative of efficiencies and pricing strategies, according to the press release.